Use every part of the frontage carefully
Visible letter sizing
We size names and messages for the direction and distance customers approach from.
Illumination choices
Select lit or unlit formats according to the premises and viewing conditions.
Uncluttered windows
We use window space selectively so branding and useful information stay legible.
Make the frontage recognisable at street level
Your fascia has limited space to identify the business and help customers find the entrance. We plan shop signs around the frontage proportions, normal viewing direction, letter size and contrast, rather than enlarging a logo until it fills the available panel. Options include stencil-cut illuminated signs, built-up illuminated or non-illuminated letters, flat-cut letters, tray signs and window graphics. For shops in Melton Mowbray, we can develop a clear frontage that supports the brand without making essential details difficult to read.
Balance fascia signs and window graphics
A fascia usually carries the main identity, while windows can provide selected service, opening or promotional information. We decide what belongs in each position so the frontage doesn't become crowded or block useful views. Accurate measurements, straight photographs and details of the mounting surface guide the artwork and construction. Lighting choices are also considered against viewing conditions and the building. Once the design is approved, we arrange manufacture and planned installation with the required site access agreed in advance.
Frequently asked questions
Should our shop sign be illuminated?
Illumination may help where the sign needs to remain visible in lower light, but it isn't necessary for every frontage. We consider the premises, viewing conditions, proposed construction and your priorities before advising on an option.
Can window graphics match the main fascia sign?
Yes. We can use the same approved colours, typography and logo across both areas. The content is divided carefully, with the fascia carrying the main identity and the windows supporting selected information.
What do you need to plan a shop frontage sign?
We need clear frontage photographs, measurements, the sign position, brand files and required wording. Information about access, lighting and the fixing surface also helps us prepare an accurate proposal for production and fitting.